Formalities
My full name is Hoi Fung Ho, but you can call me Hoi. My pronouns are she/her.
Work experience
Figma San Francisco, CA
UX Writer Jan 2022 - Present
All Turtles San Francisco, CA
Principal Content Designer + Strategist April 2022 - Nov 2022
Director of Product Design Sept 2020 - April 2022
Principal Product Copywriter Jun 2019 - Sept 2020
NerdWallet San Francisco, CA
UX & Marketing Copywriter March 2017 - May 2019
Mekanism San Francisco, CA
Senior Writer July 2016 - March 2017
Copywriter June 2015 - July 2016
Swirl San Francisco, CA
Copywriter Aug 2013 - June 2015
AKQA San Francisco, CA
Associate Copywriter April 2012 - Aug 2013
Copywriting Intern Jan 2012 - April 2012
Y&R: California San Francisco, CA
Copywriting Intern July - Sept 2011
Elastic Digital Sydney, Australia
Account Manager Oct 2008 - March 2010
Interactive Designer April 2007 - Oct 2008
Previously: Graphic designer, project manager, Flash developer, record store sales girl (i.e. pretending to be Deb in Empire Records 3 days a week), public relations intern, English teacher for immigrant kids in Hong Kong.
Education
UC Berkeley Extension
Interdisciplinary Writing Program, June 2022 - Present
Miami Ad School San Francisco, CA
Copywriting, 2010 - 2012
The Communications Council Ad School Sydney, Australia
Copywriting, 2009
University of Technology Sydney Sydney, Australia
Bachelor of Design in Visual Communication, 2003 - 2006
Skills
Design leadership and facilitation. Leading design from early discovery to MVP, and facilitating design thinking at throughout the product design process.
UX/Content design. From information architecture to microcopy, envisioning and articulating clear and delightful user experiences through all stages of product development.
Product and brand copywriter. Making ideas, writing headlines, fussing over punctuation, and then rewriting everything at least 5 times before shipping it.
Food writing. Published in issue 5 of The Cleaver Quarterly and summer 2016 double issue of Remedy Quarterly.
Conversational Mandarin and Cantonese. And enough Spanish to order tacos.
Somewhat relevant interests
Cooking, photography, knitting, small patio gardening, and finding a way to get my dog to bring the ball all the way back.