To which they replied: "That's great, but please get a day job."
So I went to school in three different cities, aced my senior year chemistry final, defied Chinese stereotypes and went to design school instead, worked in a record store, graduated from design school, designed Flash websites like it was 2005 (it was 2006), became an account manager, and had a quarter life crisis.
At which point I thought: "This is a really unnecessary and painful way to become a writer."
So I stopped crying, quit my job, left Sydney, and came to San Francisco to be a copywriter.
Funny how life works out in the end. And yes, ma, this is my day job.
My full name is Hoi Fung Ho. But you can call me Hoi.
Mekanism // San Francisco, CA // Copywriter from June 2015 to present
Swirl // San Francisco, CA // Copywriter from August 2013 to June 2015
AKQA // San Francisco, CA // Associate Copywriter from April 2012 to August 2013
AKQA // San Francisco, CA // Copywriting Intern from January 2012 to April 2012
Y&R: California // San Francisco, CA // Copywriting Intern from July - September 2011
Elastic Digital // Sydney, Australia // Account Manager from October 2008 - March 2010, Interactive Designer from April 2007 - October 2008
Other somewhat relevant previous occupations: Graphic designer, project manager, Flash developer, record store sales girl (i.e. pretending to be Deb in Empire Records 3 days a week), public relations intern, English teacher for immigrant kids in Hong Kong.
Miami Ad School // San Francisco, CA // Copywriting, April 2010 - March 2012
The Communications Council Ad School // Sydney, Australia // Copywriting, September - November 2009
University of Technology Sydney // Sydney, Australia // Bachelor of Design in Visual Communication, 2003 - 2006
SKILLZ I HAS
Copywriting. Making ideas, writing headlines, fussing over punctuation, and the rewriting every tweet and Facebook post 5 times.
Adobe Creative Suite: Photoshop, Illustrator, InDesign, some Dreamweaver (HTML + CSS), some Flash. Which makes me awesome when art directors need a hand.
UX. See point above.
Conversational Mandarin and Cantonese. And enough Spanish to order tacos, sober or not.
Food Writing. What happens when you use your words to talk about your love for food? My first article published in issue 5 of The Cleaver Quarterly, and an upcoming article in the summer 2016 double issue of Remedy Quarterly.
Cooking, photography, knitting, small patio gardening, and finding a way to get my dog to bring the ball all the way back.